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Music Industry Masterclasses | A Guide to Branding

What’s your style? 🧑‍🎨 And how do you like to show it off? Standing out can be hard, especially on social media. It’s one helluva busy and crowded place out there. Which is why a strong brand identity is super important. But, uhh… what exactly makes up a brand? And how do you create a good one?

These questions and more will be answered in the next instalment of our Music Industry Masterclasses. This time we’ll be chatting about what makes a good brand, and why you should put some (A LOT) of thought into it.During this masterclass, you’ll be given the opportunity to connect with and learn from Giulia McGauran (@g.g.mcg), a creative director and photographer specialising in music press photography and branding. Led by one of our 2020 Music Industry Mentees, Rosie Clynes (a.k.a Komang), we’ll be kicking things off with a discussion on branding, sustainability and the A word… AUTHENTICITY! 😱

You'll learn some tips on how to start identifying your own brand, before we finish up with a moderated Q&A group discussion.

This masterclass will take place online via Zoom and is FREE to attend. Got a burning question to ask our expert? Send them our way when you register or bring them with you and get ready to join in the conversation. Register your attendance today.

This edition of the Music Industry Masterclasses is presented by The Push. This free, online training and workshop series covers a range of topics that focuses on both professional skills and career development topics for young contemporary music industry practitioners and artists.

Exploring a range of streams, Music Industry Masterclasses are an interactive and informative way to increase participants understanding of the skills and attributes required to develop a successful career in the contemporary music industry.

Music Industry Masterclasses is delivered as a part of Music Industry Pathways – a Victorian Government initiative.