face-the-music-7012The excitement around this year’s Face The Music summit was the hum of Melbourne this week reaching capacity yet again.

After six years, Face The Music has grown into one of the most important events on the Australian music industry calendar, attracting all walks of artists, musicians, managers, fans, bands and industry representatives across the country and globe.

“The reaction to today proves why events like this are so important. Melbourne is renowned as the music capital and we’ve got to keep leading the way. It’s a vital time. At the moment my biggest push “pardon the pun” is to see that things like this expand and that some new exciting young people get a chance to work in the business” comments Michael Gudinski following his Face The Music appearance in conversation with heir apparent Matt Gudinski.

Highlights saw Australian’s biggest festival owners offering their frank and honest thoughts on the impact of social media and clever tips from five successful artists on touring around Australia. The triple j Unearthed Team revealed what goes on behind the scene and explained that recording quality isn’t everything, whilst renegade NZ promoter Blink talked up the secrets for bands to tour the world ‘on $10 a day’.

Face The Music Director Peter Chellew praised “the energy and diversity of the Melbourne music community, who have come together to share ideas and pass on their knowledge to our emerging artists and young entrepreneurs. More than 180 different people have volunteered their time to this community event!”

This year a newly created music-makers workshop program saw huge demand for one-on-one meetings and master-class opportunities to find out the trade secrets of artists including Illy, Courtney Barnett, Oval, Mantra, Suzanne Espie and M-Phazes.

M-Phazes explained, “I wanted to be involved with FTM this year because I’m a big believer in giving back. I feel like the best thing you can do with any given talent is pass it onto the next generation. FTM is an amazing event, it’s a great opportunity for anyone that’s interested in the business to come in and get hands on and practical advice from people that are already doing it.”

Outcomes have included job opportunities and internships, songwriters agreeing to collaborate, high-level industry leaders connecting with future leaders, young people developing new skills and productive business meetings.

ARIA’s Dan Rosen comments, “Face The Music is very important, it provides a great opportunity for us to all come together to talk about the challenges that face the industry, and also work out some collective responses so we can continue to grow.”