The music industry will come together for one of the most important events on the Victorian music calendar when annual music summit Face The Music returns to the Arts Centre for its fourth year on Friday 18 and Saturday 19 November!

The non-profit event, now in its fourth year, provides the Victorian and Melbourne music community with a platform for professional and creative career development. The two day event features presentations, discussions, artist development, networking, live music, practical workshops and the hottest tips and tools to give your music the edge.

Face The Music is pleased to announce this year’s keynote international guest speaker, South by Southwest Creative Director, Brent Grulke, presented by new event partner Melbourne Music Week.

“It’s very exciting to have the artistic director of the biggest music conference in the world, South by Southwest’s Brent Grulke, to deliver Face the Music’s keynote speech,’’ said Patrick Donovan from Face the Music’s partner organisation, Music Victoria. “Not only will Brent give some insights into breaking the world’s hottest acts and how the conference has grown over its 25 year history, he will be able to enlighten us about how the Texas Government and Austin Council had the balls to change its official slogan to ‘Live Music Capital of the World’ and then go about delivering on its lofty promise.”

Melbourne can learn plenty from the SXSW, model, an annual 10-day event geared towards artists and businesses from all over the globe based in Austin, Texas. As Creative Director of the event for over 16 years, overseeing all programming and aspects of the event, Grulke has a wealth of knowledge to share with the Melbourne music community and Victorian artists.

With the recent release of Access Economics’ Live Music Report confirming the size and popularity of Victorian live music, Melbourne can learn from how Austin supports its musicians and venues through initiatives such as Entertainment Zones, lease discounts for non-profit arts companies, loan schemes and parking permits for musicians.

Mr Grulke will give the keynote speech and appear on a panel discussing what makes cities such as Austin, Berlin and Melbourne such dynamic music hotspots. He will spend a week in Melbourne, attending seminars and events during Face the Music, the Australasian World Music Expo, the EG Awards and Melbourne Music Week.

“Not many cities in the world can sustain three large music events at the same time. We’re hoping that once Brent has spent a week in Melbourne Music City, he’ll realise that Melbourne gives Austin a run for its money,” said Mr Donovan.

Face The Music 2011 is presented by some of Australia’s key music industry agencies; The Push, Music Victoria, Melbourne Music Week, APRA|AMCOS, the Arts Centre, Arts Victoria, AIR, AAM, AWME and media partners 3RRR, Mess+Noise, Street Press Australia, Shout Out Loud Print, Plakkit and d.tail Noisemakers.