The Push is proud to announce Melbourne’s annual music industry conference Face The Music returns to the Arts Centre for its third year, Friday 19 – Saturday 20 November, 2010.

This year Face The Music will run concurrently alongside AWME (Australasian World Music Expo) to further expand and extend the professional and creative development opportunities to the Victorian and Australian music community. This year’s expanded conference will also include respected international guest speakers, new networking events and live music showcases. The Push is joining forces with AWME to deliver a complimentary and diverse two day program utilising the South Bank Arts Centre precinct.

The conference will include career development opportunities for musicians and music industry professionals of all levels and persuasions, as well as entry to middle level information for emerging artists and industry workers. No matter what level or stage of a career, Face The Music 2010 will provide artists and music industry workers with the relevant information and tools to take them to the next level!

Face The Music will feature two full days of interactive panel discussions, keynote presentations, one-on-one artist development interviews, networking sessions, music showcases and practical workshops. The non-profit event will feature contributions from a host of music businesses and media and music organisations. Artists, booking agents, publishers, record label directors, music lawyers, publicists and artist managers will all be generously sharing their time and experience.

Sessions in 2010 will explore stagecraft and the art of performance, international festival opportunities, independent release management, funding models, new and evolving business models and much more.

The Push, General Manager, Peter Chellew, says: “We are excited to be delivering our successful artist and music industry conference Face The Music for its third consecutive year. Joining forces with AWME and expanding the event from one to two days has also allowed us to broaden the scope and appeal of the event, as well as provide increased access for the local industry to international speakers. With this year’s expansion, there will also be live music showcases and increased informal networking opportunities within the conference structure. Also, a key point of value for our delegates is our one-on-one artist advice sessions with key music industry personnel.”

AWME Director, Simon Raynor says: “This partnership creates a unique platform for local emerging artists to access some of the most influential festival bookers, talent agents and record labels in the world. It’s a great way to start conversations that could lead to future projects and further opportunities to market music from the region overseas. Keeping in line with The Push’s accessibility philosophy, Face The Music 2010 will remain extremely affordable,” says Chellew, and “with the last two years of Face The Music selling out, this year, we are excited to be able to offer increased access to the event. We will also be offering a scholarship program for Victorian indigenous and regional artists thanks to the State Government’s Victoria Rocks initiative.”

FACE THE MUSIC 2010 is supported by FReeZACentral, Victoria Rocks, the Arts Centre, APRA, AIR, Arts Law Centre of Australia, Music Victoria and Australian World Music Expo.

Face The Music 2010
Friday 19 – Saturday 20 November, 2010
@ the Arts Centre, 100 St Kilda Rd, Melbourne